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A box art (also called "cover art") is the artwork on the cover of the packaging of a video game. Box arts often feature artwork of characters and items that are present in the game, as well as the title of the game. The box arts of specific games often vary per region, with region specific alterations ranging from the translation of text on the box art to the creation of entirely different box art for specific regions.
- http://en.wikipedia.org/wiki/Video_game_packaging#Box_art - Box art section of Wikipedia article on Video game packaging