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The Electronic Entertainment Expo, usually referred to as E3, is an annual event that commonly takes place at the Los Angeles Convention Center in LA, though has been in other locations such as in Atlanta, Georgia and Santa Monica. It features many electronic devices that are currently not out yet but you get to get an early view of it. An example would be that the Nintendo 3DS was shown at the E3 2010 but it won't be released until a year later.