Reginald "Reggie" Fils-Aime (last name pronounced fee-zuh-may), born March, 1961, is the current president of Nintendo of America.
Before Nintendo Edit
He graduated from Cornell University with a Bachelor of Science in Applied Economics in 1983. He then went to work for Procter & Gamble, then he became Senior Director of National Marketing at Pizza Hut. He has also been head of marketing for Guinness and Chief Marketing Officer at Derby Cycle Corporation. He was then senior vice president at Panda Management Co., taking the same position at VH1 later, boosting their ratings by 30%.
He joined Nintendo in December, 2003, as the Executive Vice President of Sales and Marketing, overseeing Canada, North America, and Latin America.
He became the President and Chief Operating Officer of Nintendo of America on May 25, 2006, after former president, Tatsumi Kimishima, was promoted to Chairman of the Board and Chief Executive Officer. Reggie gained popularity with his opening statement at Nintendo's E3 press conference, "My name is Reggie. I'm about kickin' ass, I'm about takin' names, and we're about makin' games."
- Prior to the 2007 Nintendo conference at E3, Shigeru Miyamoto on three different accounts asked Reggie if he could perform the Hula Hoop minigame from Wii Fit on stage. On all three accounts Reggie declined, including the day of the event, in which he claimed that his back was hurting. Miyamoto later stated that employees back in Kyoto told Miyamoto that he should never have asked the president to perform such a task on stage.