Steve Singer is the vice president of licensing for Nintendo of America. Singer joined NoA in 1999 as the general manager of Nintendo's Latin American market. In July 2006 he became vice president and general manager of the Latin American subsidiary. Juana Tingdale, who had been the vice president of licensing for Nintendo of America and was an employee of the company for 22 years, retired on March 5th of 2007 and was shortly thereafter replaced by Singer. Melissa Wright, who had been with Nintendo since 1993, took Singer's place in Latin America.