|Super Mario Run|
Super Mario Run is an autorunner Mario mobile game releasing in December 2016, first on iOS devices and March 2017 for Android devices. This is Nintendo's first game published by them on mobile storefronts. It uses the New Super Mario Bros. style for the game's art, but adds some twists in various elements like blocks that send Mario back. The game is free to start with the first world and Toad Rally, but later levels are required to be purchased similar to several of Nintendo's Free to start titles like Rusty's Real Deal Baseball or Stretchmo.
The game is at its core, an autorunner. As such, Mario automatically runs to the right. The player controls when and how high Mario jumps by tapping on the screen. They also tap to defeat enemies and use certain level elements. Each level has an end, but the focus is trying to get the most coins to achieve a high score.
In total, there 6 Worlds with 4 levels. Completing each World will unlock levels for Toad Rally. Each level has a set of Purple Coins. Collecting all 5 in a level will unlock the second set in harder locations and collecting that set will unlock the third set in even harder locations.
Toad Rally is an asynchronous multiplayer mode where players compete over the same level with the most style to impress Toads into joining you. When won, the attracted Toads are used in Kingdom Builder.
This is the mode the game starts on. The player can decorate this kingdom with various decorations using coins and Toads. Some decorations give access to different characters and further expansion to the player's kingdom.
The game was revealed on September 7, 2016, by Shigeru Miyamoto at the Apple press conference. At this event, the first gameplay was shown, with Hideki Konno demoing it and Miyamoto discussing the features and championing that the game can be played using only one hand. They also teased a third mode for the game that uses the coins obtained in the main game.
The game launched with some strong reviews, getting an 80 on Metacritic. Most praise it for its sharp level design though some criticize it for being too short and its online requirement. In terms of downloads, Super Mario Run broke iOS records including most downloads in a day at more than 40 million downloads and stayed around the top position in top grossing apps until after Christmas. In March 2017, it was revealed that the game has been downloaded 150 million times with a little less 10% of downloads turning into purchases.